Our Customer Demographics
Candles
70% Women
Ages 24-68
Income Bracket: 55K-125K
30% Men
Ages 28-68
Income Bracket: 60K-175K
Man Hands Healing Salve
55% Men
Ages 20-68
Income Bracket: All
45% Women
Ages 20-68
Income Bracket: All
Vocations: Mechanics, healthcare workers, gardeners and landscapers, warehouse/manufacturing, food and beverage service
Research & Development
Our Goal is Quality Over Quantity.
We would rather start with a limited number of best selling products over offering a wide variety of products that include a few mediocre performers. Our market research strategy starts on the ground by engaging in seasonal in-person markets and events throughout Minnesota annually. This allows us to test new products and quickly adapt to our customers needs as we receive real time feedback. This has been the cornerstone of how we improve our brand and product offering to our retail partners.
Request Free Samples
Need Help making a decision? Sample sets of our candle fragrance tins and hand salve will give you confidence before placing an order with us. Provide your info below and we will have your sample sets to you within a few days. We cant wait to hear your feedback!
Fragrance Samples: Campfire, After Rain, Northwoods, December, Gandalf, Norseman.
Man Hands Healing Salve: 0.4 oz Travel Tin
About Us
My name is Drew Bendell and I am the owner of True North Home Goods. In 2019, I had a desire to fill a gap in the market by creating high quality products that were specifically tailored for men. In 2020 I was surprised to see that women were also responding to these products that had a more masculine appeal. What began with experimenting in my kitchen has now become a growing business that I couldn't be more proud of. I am incredibly passionate about developing products that add value to people's lives and am continually working on new and creative ways to do that. I currently live in Eden Prairie Minnesota with my beautiful wife Julie, our two sons Wilder and Elijah, and two Labradors, Dakota and Bronson.